NISM Blog

Making the Argument for a Social Media Council

Making the Argument for a Social Media Council

Often at big companies, there’s an assumption that “the social media team does social media.” But this is not true.  Your social media team works with groups throughout the company to ensure your social media is safe, effective, on-brand and compliant. Close...

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Meet and Greet: Chris Strub

Meet and Greet: Chris Strub

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...

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Making In-the-Moment Content STICK

Making In-the-Moment Content STICK

Summertime, upcoming events, and an increase in outings mean one thing: more in-the-moment content for your social media pages! Content is everywhere so take advantage of these longer days, brighter colors, and warmer weather; this is what your audience wants to see!...

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Make Actionable Audits Work For You

Make Actionable Audits Work For You

Data-driven marketing, strategy, and social media; more than just buzzwords in thought leader Twitter threads. Strategy driven by accurate and actionable data analysis can help marketers, strategists, organizations, and individuals highlight opportunities for stronger...

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5 Musts When Creating a Content Strategy

5 Musts When Creating a Content Strategy

Image source: Unsplash If you are a business or organization, you likely have one of these goals:  Sell products  Promote services  Gain subscribers  Acquire volunteers  Collect donations  Hire staff  How do you sell yourself to your target audience to reach these...

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Instagram Reels: Getting Started

Instagram Reels: Getting Started

While originally criticized for being a “TikTok copycat,” Instagram Reels have since gained positive responses from influencers, brands and users. After incorporating them into our own Instagram feed, we can 100% support the hype. Instagram Reels are here to stay and...

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