NISM Blog
The Future of Work: Top Marketing Tech Skills
Technology has taken over many industries, including Digital Marketing. Companies have to reach their audience on the platforms that they spend the most time on. For instance, a couple of decades ago, it was television, but today everyone is always on one digital...
Meet and Greet: Jenny Monzon
Get to know Social Media Strategist, Jenny Monzon! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
Twitter Wants You to Read Before You Retweet
Twitter is taking a stab at ensuring its users engage in meaningful conversations. “To help promote informed discussion,” Twitter is testing a new feature that will ask users if they really want to retweet a link they haven’t actually taken the time to read...
5 Steps for Professional Recommendation Requests
There has, most likely been a point in your life where you have either asked for or have been asked to give a recommendation. In the not so distant past, this was done in a paper letter format. In today’s virtual work world, recommendations are online with the entire...
How to Incorporate Reddit Into Your Social Media Strategy
The Internet is huge, that much is a given. And the opportunities to reap it for marketing purposes are painfully obvious. Given that it’s teeming with millions of people that just a few years ago had an annual spending capacity of $61,224 on average, it’s practically...
Made you Click: The Clickbait Debate
In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click of a computer mouse while bait referred to something that lures in online users like a worm might lure in a giant...
How Are Your Phone Skills?
Does it sound too low-tech for a social media professional to talk about phone conversations in a virtual work environment? Not when you’re working to meet clients, coworkers, and team members where they are. You may find that connecting via phone is a welcome...
Meet and Greet: Katy Spencer Johnson
Get to know Social Media Strategist, Katy Spencer Johnson! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their...
How to Lose a Troll in 10 Ways
Did you know 25% of online posters have made at least one toxic comment? That means 1 out of every 4 people have been internet trolls at some point. Although social media can be a means of connecting people, there is a much darker side to these online platforms:...