NISM Blog
Six Top Tips for Social Media Management
Photo by Tatiana Syrikova In his role as the social media strategist for Tufts University, Mark Daly oversees the school’s flagship and alumni social media channel strategy—with more than 330,000 followers across the combination of channels he manages. In 2022,...
An Interview With Three Higher Ed Social Media Professionals
Photo by Keira Burton Chat with enough college students about social media work and you’re almost guaranteed to hear one question over and over: “How do I become a social media professional?” A social media career is a relatively new track—the first professional...
Courageous Social Media Marketing Choices: When is it Best to Say Goodbye?
In today’s always-connected digital age, understanding your audience is the best way to make courageous social media marketing choices for your personal and business brands. The social media landscape and platforms are changing all the time and with new platforms...
Navigating the Festive Frenzy: The Art and Impact of Hashtag Holidays
Photo by cottonbro studio As we approach the holiday season, the digital landscape is abuzz with hashtag holidays, from Black Friday and Small Business Saturday to Ugly Sweater Day. While these unconventional celebrations offer a goldmine for marketing and engagement,...
5 AI Tools for Digital Marketing
Photo by cottonbro studio from Pexels You’ve had some time to consider whether artificial intelligence (AI) will take over your job. You've likely concluded that your job will be safe rather than AI taking over everything. Instead of focusing on the doom and terror of...
NodeXL: Identifying Powerful Connections on Social Sites
Have you ever wondered who or what really influences your followers on social media? There are a lot of metrics available – followers, likes, shares, comments – and they’re all subject to interpretation. What has the greatest meaning? And does anything you’re...
Social Media Marketing and SEO: A Winning Combination
Photo by Oleksandr P. Social media marketing to reach your target audience can be challenging for businesses seeking to expand their online presence. Many social media professionals desire an ideal “hack” to boost their company’s online presence, reach a particular...
Keeping Your Social Media Accounts Safe
Photo by Ron Lach In an era where likes, shares, and hashtags are part of our daily lexicon, social media platforms have become more than just a means of staying connected; they've become integral to our digital lives. But as we scroll through our feeds, commenting,...
Are Paid Influencers Right for Your Social Strategy?
Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand's products or services. Influencers can sway their...