NISM Blog
Vanity Reporting: Feeling Good Doesn’t Get Results
What looks better to share with the leadership team? “This month we had 10 new followers on our Facebook page” or “This month we increased our Facebook audience by 25%”? Of course the latter option looks better, so you may be inclined to use that in your monthly...
Going live in 3, 2, 1 – Dos and Don’ts of YouTube Live
Solving challenges and finding good solutions is part of my everyday work as a coach and consultant. How many challenges the new situation in a pandemic would bring I did not anticipate. With a positive shift in perspective however, these challenges became...
How to Write Engaging Blog Posts on Social Media
If you are in the business of online sales, ecommerce, or content marketing, you probably know the value of engaging content, especially on social media, where people spend a lot of time browsing. After all, content is king. Your blog or website is one of the most...
How to Craft the Ultimate Social Media Job Description
Finding qualified employees to manage your company’s social media presence can cause headaches. From defining job duties, to setting an appropriate salary level, there are many considerations that must be made in order to ensure the candidate is not only the right fit...
Institute Raises the Bar in Social Media Education
Social Media has changed the way we interact in our world, crossing geographies, industries and cultures. The capacity for its use is ever-expanding, and many of the nation’s top organizations are searching for professional operators for their social media platforms....
Why A Strong Social Media Presence is Important for Your Business
A strong social media presence for companies today is more important than ever. It keeps them in the loop of what customers are saying about their product. It also gives them a competitive edge that can be used to connect with customers and establish trusting...
5 Customer Service Strategies to Keep Them Coming Back for More
High quality customer service is what separates superior companies from the pack. Good service not only ensures that your customers come back, but it also helps bring in new customers. Your customers will be more loyal, and recommend your products and services to...
What is the Value of a Social Media Certification?
"Does earning a certification make me an expert in my field?" "I don't need a piece of paper to tell me that I have the skills I need to be successful." The truth is that there are a variety of misconceptions and misunderstandings about professional credentials and...
Is Social Media Certification the Right Fit for You?
Social media has taken the business world by storm. Over the last several years industry leaders have learned more and more about how to use the tools and methodologies that social media has to offer to their advantage. Now we must take social media to the next level....