Why A Strong Social Media Presence is Important for Your Business

by | Jul 25, 2012 | EduSocial Blog | 1 comment

A strong social media presence for companies today is more important than ever. It keeps them in the loop of what customers are saying about their product. It also gives them a competitive edge that can be used to connect with customers and establish trusting relationships that help to drive growth.

By having a strong presence on social media platforms and blogs you can listen to what your customers think about your product or service. This is a great way to find out what your company is doing right, and what you need to work to improve on. An added benefit of this process is that other potential customers to see how others are reviewing your products or services. This can create real-world testimonials that are very powerful toward winning new customers.

Often when we are searching for a product or service, we compare similar organizations before choosing who will give you the best value, and what company is going to do the best job. Many people today choose to look at social media to see the reviews on companies. If you have a strong, positive social media presence it can help reduce barriers to getting those new customers through your doors.

Lastly, by utilizing social media platforms you gain an extra edge and makes it easier to reach your audience. It can allow you to connect with other organizations and establish relationships with people that you may never meet in an every day setting. Social media has gone so much further than just connecting with friends. Almost any information you would want or need to know – including information about your competitors – you can find through a social media platform.

Social media is a revolution and it is here to stay. The sooner we embrace this new way of establishing relationships and getting our products out there for the world to see, the sooner we will see the astonishing results that so many organizations have already found.

What results have you seen from being active on social media?

1 Comment

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  1. Is Social Media Really That Bad? | jlpitcaithly - […] Mills, Eric. (2012). Why a Strong Social Media Presence is Strong For Your Business. Retrieved from http://nismonline.org/why-a-strong-social-media-presence-is-important-for-your-business/ […]
  2. Do organizations today require a social media presence? | jamiekirkconnell - […] http://nismonline.org/why-a-strong-social-media-presence-is-important-for-your-business/ […]
  3. You Need a Social Media Presence – robertbernaschblog - […] by having a social media presence because of the increased amount of interaction with consumers. Eric Mills says in…
  4. Why are positive presence in social media and holds true to core purpose and values important for a brand? – 站点标题 - […] Mills, E. (2012). Why A Strong Social Media Presence is Important for Your Business. National Institute for Social Media.…

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