NISM Blog
5 Tips for Creating A Successful Fundraising Campaign in Higher Education
Photo credit: Burst I remember it like it was yesterday – when I received my first project in fundraising as a social media professional. Giving Tuesday was three months away. My boss asked if I could create a campaign to drive donations and awareness about getting...
Create a Compelling Job Description to Attract the Best Marketing Pros
Photo credit: Unsplash Nothing counts until someone makes a purchase. This is the mantra of marketing specialists all over the planet. While they may have lots of smaller goals throughout the process of bringing customers to the table, the ultimate measure of their...
Embracing Brand Transparency and Responsibility in Social Media
In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation. It might be tempting...
How To Get Started With The Use Of Google Analytics
Nowadays the online background is developing massively, creating over 1,000 different web pages per hour and generating revenues of billions of dollars. Those who already achieved business success through regular promotion channels (including direct marketing, ads and...
Enhance Your SEO Strategy With Social Media Interaction
Some marketing agencies view social media and SEO as being two completely separate areas, with little communication between the various specialists engaged in each. By operating in that way, they may well be missing out on opportunities. I’m certainly an...
Social Media For B2B Focused Websites
The social media explosion that’s occurred over the past few years has been a boon to people who want to connect with school friends and long-lost acquaintances. For businesses, especially businesses that operate in the B2B space, social media is less fun and a...
Social Media Marketing Tips For Small Businesses
Marketing has changed in recent years to encompass new marketing platforms in accordance with technology changes. One of the more recent technology changes that have been impacting has been the growth of social media. Social media provides unique opportunities for...
Social Media Means Big Business [INFOGRAPHIC]
Social media is the rage in this modern era. People would rather connect on a mobile device than in person. As far as having a real conversation on a phone, that is fast becoming a thing of the past. Kids don't go out and play. They hook up online. It's no surprise...
Your Social Media Profile: Protecting Your Privacy
With the popularity of social media sites, it is probable that you have a profile on one or more of those sites. Social media sites are an excellent way to stay in touch with friends and family. Unfortunately, one of the main ways that social media sites stay free is...