NISM Blog

How Are Your Phone Skills?

How Are Your Phone Skills?

Does it sound too low-tech for a social media professional to talk about phone conversations in a virtual work environment? Not when you’re working to meet clients, coworkers, and team members where they are. You may find that connecting via phone is a welcome...

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Meet and Greet: Katy Spencer Johnson

Meet and Greet: Katy Spencer Johnson

Get to know Social Media Strategist, Katy Spencer Johnson! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their...

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Meet and Greet: Taylor Shaw

Meet and Greet: Taylor Shaw

Get to know Social Media Strategist, Taylor Shaw! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...

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Biggest Social Media Wins & Fails [INFOGRAPHIC]

Social media is the new marketing mantra. Businesses have to jump on Facebook, Twitter and the like or risk being left hopelessly far behind, or so they are told. But not every business is as prepared as they should be to step into the brave new world of social media...

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10 Low-Cost Marketing Techniques For Small Business

All business owners must balance budget and growth. It is particularly difficult in the beginning when expenses are high and market share and customer loyalty don't exist yet. When push comes to shove and the dollars diminish, the marketing engine -- the lifeblood of...

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Social Media Certification – A Case of Success

The Situation Jason Schober started his career working in Sales with Financial Services firms in the Twin Cities market. In his work, he found social media to be a great tool for networking and lead generation. As he progressed in his career, he discovered that he was...

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Future Jobs in Social Media and How to Get Them

Jobs in social media are becoming more and more common in companies both large and small. According to Simply Hired Job Trend Data (See Fig. A), the number of Social Media job posts have increased by 38% since October of 2011. An impressive growth figure considering...

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