NISM Blog
Made you Click: The Clickbait Debate
In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click of a computer mouse while bait referred to something that lures in online users like a worm might lure in a giant...
How Are Your Phone Skills?
Does it sound too low-tech for a social media professional to talk about phone conversations in a virtual work environment? Not when you’re working to meet clients, coworkers, and team members where they are. You may find that connecting via phone is a welcome...
Meet and Greet: Katy Spencer Johnson
Get to know Social Media Strategist, Katy Spencer Johnson! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their...
5 Best Practices For Using Social Media For Career Enhancement
If you think social media is for sharing what you had for lunch, think again. Social media has changed dramatically in the past few years, and is now can be used professionally. Here are 5 ways to use social media to enhance your career. Participate in Webinars &...
Biggest Social Media Wins & Fails [INFOGRAPHIC]
Social media is the new marketing mantra. Businesses have to jump on Facebook, Twitter and the like or risk being left hopelessly far behind, or so they are told. But not every business is as prepared as they should be to step into the brave new world of social media...
Are Social Media Professionals The New HR Specialists For Organizations?
Who knew social media and networking would bring about such a revolution in the way we interact with people around the world. And these days, we have companies hiring a multi-talented pool using such mediums and platforms. So, let’s discuss whether such...
10 Low-Cost Marketing Techniques For Small Business
All business owners must balance budget and growth. It is particularly difficult in the beginning when expenses are high and market share and customer loyalty don't exist yet. When push comes to shove and the dollars diminish, the marketing engine -- the lifeblood of...
National Institute for Social Media Partners with Argosy University to Offer Social Media Certification Course
This post has been updated - 2/18/2013. APPLE VALLEY, MINN. – Feb. 12, 2013 – Argosy University and the National Institute for Social Media (NISM) have signed an agreement to incorporate social media certification into undergraduate programs at Argosy University....
Social Media Certification – A Case of Success
The Situation Jason Schober started his career working in Sales with Financial Services firms in the Twin Cities market. In his work, he found social media to be a great tool for networking and lead generation. As he progressed in his career, he discovered that he was...