Six Top Tips for Social Media Management

Six Top Tips for Social Media Management

Photo by Tatiana Syrikova   In his role as the social media strategist for Tufts University, Mark Daly oversees the school’s flagship and alumni social media channel strategy—with more than 330,000 followers across the combination of channels he manages. In 2022,...
AOU Creative Group Joins the List of SMS Certified Agencies

AOU Creative Group Joins the List of SMS Certified Agencies

The National Institute for Social Media is proud to announce that the AOU Creative Group has earned the NISM Certification Agency Badge. Agency certification signifies a commitment to the professional development, education, and certification of its employees. Team...
NISM is Growing–Here’s What That Means for You

NISM is Growing–Here’s What That Means for You

A Legacy of Finding Creative Solutions It was Tina Fey who said in her memoir Bossypants, “Whatever the problem, be part of the solution. Don’t just sit around raising questions and pointing out obstacles.” That’s exactly what NISM has done for years. When we see a...
How to Use Hashtags on LinkedIn to Grow Your Brand

How to Use Hashtags on LinkedIn to Grow Your Brand

While hashtag usage has long been encouraged on Twitter and Instagram as a way for users to engage with their networks, LinkedIn only started allowing clickable hashtags in 2016. The initial key is to identify your specialty and conduct research on the hashtags that...
Leads on Social Media: How to Attract and Convert Your Audience

Leads on Social Media: How to Attract and Convert Your Audience

In today’s fast-paced and digitally-driven world, social media has become a powerful tool for businesses. It can be used to drive leads and connect with potential customers. With millions of users across various platforms, social media channels offer businesses...