Trends in Social Media Research and Analytics

Trends in Social Media Research and Analytics

Photo by Karolina Kaboompics A 2023 poll of business leaders found that over 90% of them believe their company’s success will depend on a strong business strategy informed by using social media data and insights effectively. Gaining those insights is critical...
Content Marketing Planning & Strategy Guidelines

Content Marketing Planning & Strategy Guidelines

Photo by LinkedIn Sales Solutions According to the Content Marketing Institute, 73% of B2B marketing professionals and 70% of B2C marketing professionals integrate content marketing planning and strategy into their overall efforts. Marketers often describe content...