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How to Craft the Ultimate Social Media Job Description

by Eric Mills | Aug 8, 2012 | EduSocial Blog

Finding qualified employees to manage your company’s social media presence can cause headaches. From defining job duties, to setting an appropriate salary level, there are many considerations that must be made in order to ensure the candidate is not only the right fit...

Institute Raises the Bar in Social Media Education

by Eric Mills | Jul 27, 2012 | Press and Media, Uncategorized

Social Media has changed the way we interact in our world, crossing geographies, industries and cultures. The capacity for its use is ever-expanding, and many of the nation’s top organizations are searching for professional operators for their social media platforms....

Why A Strong Social Media Presence is Important for Your Business

by Eric Mills | Jul 25, 2012 | EduSocial Blog

A strong social media presence for companies today is more important than ever. It keeps them in the loop of what customers are saying about their product. It also gives them a competitive edge that can be used to connect with customers and establish trusting...

5 Customer Service Strategies to Keep Them Coming Back for More

by Eric Mills | Jul 18, 2012 | EduSocial Blog

High quality customer service is what separates superior companies from the pack. Good service not only ensures that your customers come back, but it also helps bring in new customers. Your customers will be more loyal, and recommend your products and services to...

What is the Value of a Social Media Certification?

by Eric Mills | May 22, 2012 | EduSocial Blog, Press and Media

“Does earning a certification make me an expert in my field?” “I don’t need a piece of paper to tell me that I have the skills I need to be successful.” The truth is that there are a variety of misconceptions and misunderstandings about...
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