Starting the Conversation – How to Engage Online

Many people have similar challenges when it comes to social media. Some organizations believe that by simply establishing a profile on the major social networks their work is done. However, to truly establish yourself and your business using social media, one...

How to Craft the Ultimate Social Media Job Description

Finding qualified employees to manage your company’s social media presence can cause headaches. From defining job duties, to setting an appropriate salary level, there are many considerations that must be made in order to ensure the candidate is not only the right fit...

Institute Raises the Bar in Social Media Education

Social Media has changed the way we interact in our world, crossing geographies, industries and cultures. The capacity for its use is ever-expanding, and many of the nation’s top organizations are searching for professional operators for their social media platforms....

Why A Strong Social Media Presence is Important for Your Business

A strong social media presence for companies today is more important than ever. It keeps them in the loop of what customers are saying about their product. It also gives them a competitive edge that can be used to connect with customers and establish trusting...

5 Customer Service Strategies to Keep Them Coming Back for More

High quality customer service is what separates superior companies from the pack. Good service not only ensures that your customers come back, but it also helps bring in new customers. Your customers will be more loyal, and recommend your products and services to...