Changes to Continuing Education Credits

Changes to Continuing Education Credits

As we certified and then re-certified more and more social media professionals, we realized we needed to make a few updates to our social media strategist recertification process. As an organization committed to the training and certification of social media...
Why is it so hard to secure our own masks first?

Why is it so hard to secure our own masks first?

Leaders, this blog post is for you. I was watching the safety instruction video for what felt like the millionth time and my mind began to wander. As I watched the animated woman in the video dutifully follow instructions and secure her own mask before securing her...
What should you do about a deceased family member’s small business social media accounts?

What should you do about a deceased family member’s small business social media accounts?

I was shocked to hear of the sudden passing of a friend of mine just before the holidays. I had seen him a few weeks before his death and he had been actively growing his small business, sharing advice, and even sneaking an extra sugar cookie when he thought the rest...
Influence at 20, 40 & 60

Influence at 20, 40 & 60

It’s amazing how many people tell me they feel like they aren’t heard by their employers. My 20-something students claim they are undervalued and overlooked for their potential and contributions. My 40-something friends talk about being passed over for promotions and...
What’s the difference between a strategist and a fortune teller?

What’s the difference between a strategist and a fortune teller?

I would imagine fortune tellers see an increase in business at the end of each year. It tends to be when most of us stop and wonder about what the future – the next year and beyond – really holds. Fortune tellers oblige our curiosity and look into a crystal ball to...