YouTube’s gotten a lot of attention lately with PewDiePie’s separation form Google and Disney. It made us wonder: What advice do YouTube experts have for our social media strategists? We all know video is critical to the success of any social media campaign, and...
As Valentine’s Day approached this year, I began thinking about love and kindness – two things that are too often in short supply on social media. Why do so many people look so hard for opportunities to criticize others? Does the anonymity of social media – perceived...
I’ve enjoyed working with the National Institute of Social Media immensely lately. We’re putting out a series of new books in 2017 to help social media marketing professionals prep for the Social Media Strategist exam (and a career in social media in general) and the...
The NISM Anthology deadline is just weeks away – December 31st! And as people contemplate what they might contribute, I’m amazed how often I hear: “I don’t have any advice to share with social media professionals… what could they possibly learn from me?” Who’d take...
In the past few months – and especially the past few days – there has been a surplus of fake photos, articles and quotes flying around social media. The reason they have moved so quickly is largely because well-intentioned people with no desire to spread...
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