A Gardener, Your College Marketing Professor, and My Mom Walk Into a Bar

The NISM Anthology deadline is just weeks away – December 31st! And as people contemplate what they might contribute, I’m amazed how often I hear: “I don’t have any advice to share with social media professionals… what could they possibly learn from me?” Who’d take...

7 Ways to Avoid Ruining Your Reputation by Reposting Fake Content

In the past few months – and especially the past few days – there has been a surplus of fake photos, articles and quotes flying around social media. The reason they have moved so quickly is largely because well-intentioned people with no desire to spread...

Post and Ghost

What’s better than sitting around a campfire trying to scare the daylights out of your friends? Have you mastered the art of leaving people wondering what just happened? Good for you – unless you’re doing it to your followers on social media. Post and Ghost While...