Five-Star Strategies: The Art of the Customer Review

Five-Star Strategies: The Art of the Customer Review

In 2019, I wrote a blog post for the National Institute for Social Media about How to Write a Meaningful Review Quickly, but in honor of National Leave a Review Day, we’re going to take a deeper look at reviews – why they should be part of your strategic plan and what...
Artificial Authors: The Role of AI in Creativity

Artificial Authors: The Role of AI in Creativity

Photo by Solen Feyissa Writers, teachers, and marketers have been following the evolution of creative AI closely. In writing groups, you’ll hear that it’s producing poor quality content and yet still limiting or eliminating writing jobs. In education, the AI...
A Checklist for Sharing Your Professional Certifications

A Checklist for Sharing Your Professional Certifications

Photo by Thirdman There’s no fancy title needed for this blog post. We all know that keeping track of your digital presence can be tricky, so this post is a clear and simple checklist to make sure you’ve shared your hard-earned credentials (consistently) everywhere...
Digital History: How to Align Your Past Experience with Your New Industry

Digital History: How to Align Your Past Experience with Your New Industry

Photo by Resume Genius Have you ever known someone who went from being a staff accountant to a manager in a manufacturing environment? Or a restaurant shift lead to a veterinary assistant? How do people make that leap with confidence and how do they convince employers...
The Share Effect: Revisiting Strategies to Grow Your Audience Through Sharable Content

The Share Effect: Revisiting Strategies to Grow Your Audience Through Sharable Content

Photo by Alexander Suhorucov Have you ever really thought about why creating content that others want to engage with and share with their audience is so desirable? Sometimes we get so focused on the terminology and the measurement, we don’t think enough about why it...