Marketing

Aligning Corporate And Marketing Goals For Success

Silos are fairly prevalent in many businesses — heck, Machiavelli predicted their existence way back in 1513 — and, unfortunately, ‘alignment’ is not as prevalent. Consider the chart below, from an article on Harvard Business Review entitled “Only 8 Percent Of Leaders Are Good At Both Strategy and Execution:” We’ve now arrived at a problem. […]Read more
 

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