Crash Blossoms: The Risk of Headline Ambiguity

Crash Blossoms: The Risk of Headline Ambiguity

Photo by Yan Krukau If you heard someone talking about crash blossom, you may assume it’s a new band. Or perhaps the latest in organic gardening? Or maybe you’re like me and wouldn’t even have a guess, so you’d just look it up!  Here’s what you’d learn: A crash...
Preparing for (any) Certification Exam

Preparing for (any) Certification Exam

Certification exams are different from tests you take at the end of a class because they are intended to measure industry expertise, typically developed with experience in a specific field. That means certification exams typically assess the test-taker’s...
Understanding Employee Advocacy on Social Media

Understanding Employee Advocacy on Social Media

Photo by fauxels Employee advocacy on social media refers to employees promoting and representing their organization on their personal social media accounts. In organizations where employee advocacy is supported, employees willingly share and endorse company stories,...
NodeXL: Identifying Powerful Connections on Social Sites

NodeXL: Identifying Powerful Connections on Social Sites

Have you ever wondered who or what really influences your followers on social media? There are a lot of metrics available – followers, likes, shares, comments – and they’re all subject to interpretation. What has the greatest meaning? And does anything you’re...
Are Paid Influencers Right for Your Social Strategy?

Are Paid Influencers Right for Your Social Strategy?

Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand’s products or services. Influencers can sway their...