Building Meaningful Online Communities on LinkedIn

Building Meaningful Online Communities on LinkedIn

Featured image by Ono Kosuki Among Social Media Marketers, social media marketing is also known as “many-to-many” marketing. Meaning that marketers do not hold much control…people do. Social media was not originally created for brands to market themselves. Since their...
“A man is known by the company he keeps.” – It’s All About the Reputation

“A man is known by the company he keeps.” – It’s All About the Reputation

Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview of aspects to look at and goals to keep in mind, I gave a couple of examples of how to cross the borders of social...