Optimizing Visibility: Combining Social Media and PR Strategies

Optimizing Visibility: Combining Social Media and PR Strategies

Photo by KoolShooters You’re a busy social media professional, and through your efforts, your company page has gained numerous dedicated followers. People engage with your posts and want to connect with you. Why, then, should you try to get a story using traditional...
How the Healthcare Industry is Harnessing the Power of Social Media

How the Healthcare Industry is Harnessing the Power of Social Media

Social media affects virtually every industry in our world today. Healthcare is no exception. As social media usage continues to climb and shows no signs of letting up, more and more healthcare professionals and organizations are adopting social media as a core...
My Mind is Full – How Can I Be Mindful?

My Mind is Full – How Can I Be Mindful?

Do you get overwhelmed by the daily work, struggles, and sheer volume of information in your job? Do you sometimes feel the urge to just go to a place where there is quiet, no internet, and no expectations? Oh, how wonderful that would be. Would be? How wonderful that...
Creating an Effective Social Media Marketing Campaign

Creating an Effective Social Media Marketing Campaign

Social media marketing isn’t just the future – it’s a necessary component of any successful marketing strategy today. If your business has any interest in attracting a younger demographic, creating an effective social media marketing campaign is essential.  It’s the...
Teaching Social Media to Adults

Teaching Social Media to Adults

Working as a social media professional is more than community management, strategy, and marketing. Most social media roles entail some aspect of education. This can be anything from educating leadership on the goals and fundamentals of social media to teaching team...