Photo by Anna Nekrashevich Getting your brand seen by more people is an important goal to have. After all, the more exposure your business has, the more likely you are to bring in new leads and convert new business. But deciding how to make this happen isn’t always...
Photo by Cottonbro Studio Social media can sometimes feel like the biggest game of “guess and check”. It seems that a lot of what we do is throwing things out there and seeing what sticks. For example, when utilizing analytics on any platform, we tend to work...
Photo by Karolina Kaboompics A 2023 poll of business leaders found that over 90% of them believe their company’s success will depend on a strong business strategy informed by using social media data and insights effectively. Gaining those insights is critical...
There were several social media trends in 2016, including: Live streaming videos Snapchat stories Mobile optimization Faster real-time engagement More focus on social commerce Higher demand for organic content (keeping SEO in mind) Increase in video marketing Many of...