Which sounds more exciting – planning your content for the next 6-12 months or planning a beach vacation? Okay, maybe that isn’t a fair match up, but creating a content calendar can be a fun, satisfying practice that sets you and your team up for success. And yes,...
In the run-up to Black Friday and Cyber Monday, your marketing goes into overdrive. The biggest sales event of the year is a necessity for brands, so it’s important to get it right. Your social channels play a particularly crucial role here. With more customers...
The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course is to blog on an area of social media that they found most interesting or learned...
Book marketing and publicity for nonfiction authors can be overwhelming with the vast array of social media platforms. Many authors wonder how to use social media and worry they will do it wrong. Let’s address some basic dos and don’ts of using social media for book...
