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Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

by Kassity Lee | Aug 7, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
To Boost or Not to Boost? 5 Things To Consider Before Posting

To Boost or Not to Boost? 5 Things To Consider Before Posting

by Cassandra Hultgren | Aug 5, 2025 | EduSocial Blog, Strategy, Tools

Photo by Kanhaiya Sharma If you’ve been running a business social media account for any length of time, it’s likely you have seen the “boost post” button pop up on your screen. If you’re just starting out, or even if you have been posting for a while, it might seem...
How SMART Goals and KPIs Drive Success in Social Media Marketing

How SMART Goals and KPIs Drive Success in Social Media Marketing

by Jennifer Ready | Jun 19, 2025 | Career, Community Management, EduSocial Blog, Strategy, Tools

Featured Image by Darlene Alderson Setting goals and utilizing Key Performance Indicators (KPIs) are an important part of a social media strategy because they provide direction, focus, and a way to measure success. A common problem in social media marketing is that...
Case Study: Social Media Strategy Around Social Enterprise

Case Study: Social Media Strategy Around Social Enterprise

by Gordon Dymowski | Jun 10, 2025 | Community Management, EduSocial Blog, Strategy

Featured image by Kampus Production Although many are aware of social enterprise and its various business models such as L3Cs or Benefit corporations, crafting a social media strategy to engage potential advocates can be challenging. Social media engagement around...
How AI Is Shaping Social Media Monitoring And Crisis Management

How AI Is Shaping Social Media Monitoring And Crisis Management

by Dakota Deter | Jun 5, 2025 | Crisis Communications, Community Management, Strategy, Tools

Featured image source These days, old-school monitoring methods simply cannot keep pace with the speed and complexity of digital communication and the endless conversations happening online. With billions of posts, opinions and images flooding social networks daily,...
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