Trends in Social Media Research and Analytics

Trends in Social Media Research and Analytics

Photo by Karolina Kaboompics A 2023 poll of business leaders found that over 90% of them believe their company’s success will depend on a strong business strategy informed by using social media data and insights effectively. Gaining those insights is critical...
Missing Something? Social Media Research Is an Integral Part of Your Campaign

Missing Something? Social Media Research Is an Integral Part of Your Campaign

In this ever-changing world and economy, coupled with the frantic pace of life, businesses want to see results… and quickly!  Clients’ requests and deadlines seem to come in on an hourly basis. Social media and technology platforms continue to launch, grow, or fail at...