How to Use Social Media to Advocate for Good

How to Use Social Media to Advocate for Good

Have you wondered how you can control the positivity of your social media posts? Create a goal of delivering good content that helps the common good.  It is an opportunity to showcase your human values of connecting and conversing through social media.  Social media...
Twitter Wants You to Read Before You Retweet

Twitter Wants You to Read Before You Retweet

Twitter is taking a stab at ensuring its users engage in meaningful conversations. “To help promote informed discussion,” Twitter is testing a new feature that will ask users if they really want to retweet a link they haven’t actually taken the time to read...
Are We All Safe Online?

Are We All Safe Online?

Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most interesting...
The Power of a Social Media Break: Lessons Learned When I Locked My Phone in a Box

The Power of a Social Media Break: Lessons Learned When I Locked My Phone in a Box

Image Source: Katy Spencer Johnson The great outdoors. A stressed-out social media strategist. One box with a lock. Thus began my 96 hour social media break.  After four years of being “on” as a full-time social media manager. I reached a moment of clarity: I needed...
How to Incorporate Reddit Into Your Social Media Strategy

How to Incorporate Reddit Into Your Social Media Strategy

The Internet is huge, that much is a given. And the opportunities to reap it for marketing purposes are painfully obvious. Given that it’s teeming with millions of people that just a few years ago had an annual spending capacity of $61,224 on average, it’s practically...