Photo by Daria Nepriakhina As a social media strategist, we know you wear multiple hats. You’re not just managing what is posted where, but whole teams, content creators, deadlines, results, creative, and more. With so many moving parts, staying organized and...
Featured image by RDNE Stock Project If the idea of working with data makes you feel like you’re back in your college stats class, half-asleep, confused, and wondering how any of this will apply to real life, you’re not alone. For a lot of people, data feels...
Featured image by Karola G Let’s be honest, vanity metrics can feel great. Watching the likes roll in on a post, hitting a new follower milestone, or seeing your video views spike overnight can certainly boost your ego. But therein lies the problem. While these kinds...
Featured image by Andrea Piacquadio Marketing has a reputation problem. Ask the average person what they think of marketing, and chances are, you’ll hear words like manipulative, pushy, or deceptive. And honestly? I get it. Too many companies consistently overpromise,...
Photo by Rumeysa Demir When I started my 2025 summer as an NISM Social Media Strategist Intern, I didn’t expect to leave with an unofficial superpower. But as the internship wrapped up, I was honored (and a little amused) to receive the “News & Trend Tracker”...
