Can Two-Way Conversations Help Build Your Brand?

Can Two-Way Conversations Help Build Your Brand?

Photo by: Miguel Á. Padriñán What is so vital about two-way conversations? In short, two-way conversation is the communication between an organization and its customers, which increases the organization’s awareness and forges genuine connections with customers....
Real-Time Marketing: Benefits, Challenges, and Utilization

Real-Time Marketing: Benefits, Challenges, and Utilization

Photo By: JESHOOTS.com There are many different approaches that businesses and individuals can take when it comes to social media marketing. Between trends constantly changing and content creation being a top aspect of community engagement, real-time marketing has...
Time To Turn From X In A Crisis? Maybe.

Time To Turn From X In A Crisis? Maybe.

X has been a historical landing place for breaking news or quick updates for brands and news media.  But as public trust in X as a platform continues to erode and millions of users are projected to leave the platform, what does this shift mean for your brand’s crisis...
4 Popular Social Media Marketing Tips That Just Don’t Work

4 Popular Social Media Marketing Tips That Just Don’t Work

Ever had a tip given to you about social media marketing that you thought would work perfectly, but in reality, didn’t work as you planned? It happens more often than you might think. Here are 4 popular social media marketing tips that just don’t work. 1. There...