Small Business Strategy; Full Court Press

Full Court Press My clients often request social media platform training with an emphasis on basic tactics and an introduction to the latest and greatest the tool has to provide. Inevitably, I counter with the recommendation of adding a discussion of strategy to the...

Social Media Marketing Tips For Small Businesses

Marketing has changed in recent years to encompass new marketing platforms in accordance with technology changes. One of the more recent technology changes that have been impacting has been the growth of social media. Social media provides unique opportunities for...

10 Low-Cost Marketing Techniques For Small Business

All business owners must balance budget and growth. It is particularly difficult in the beginning when expenses are high and market share and customer loyalty don’t exist yet. When push comes to shove and the dollars diminish, the marketing engine — the...