Marketing Don’ts & Why They (unfortunately) Work

Marketing Don’ts & Why They (unfortunately) Work

As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others? Where’s the fine line between provocative and offensive content? How do you tell someone they should check out your product – because...
Live Streaming Video: the 2016 Social Media Trend that Exceeded Expectations

Live Streaming Video: the 2016 Social Media Trend that Exceeded Expectations

There were several social media trends in 2016, including: Live streaming videos Snapchat stories Mobile optimization Faster real-time engagement More focus on social commerce Higher demand for organic content (keeping SEO in mind) Increase in video marketing Many of...