Summer Learning: Crucial content for students studying social media

Summer Learning: Crucial content for students studying social media

Ahhh, summertime in academia.  A chance to step back, soak up some sun and work! That’s right, not all professors get the entire summer off. Hopefully we will get to relax just a little bit and find time to plan for our classes that start in September.  This Fall The...

Skol Marketing is the First Agency in Minnesota to be Certified by the National Institute for Social Media

When asked how Social Media Strategist certification through the National Institute for Social Media has helped his social media team, Ben Theis stated, “I think it really has done what I wanted it to do, and helps us stand out from the competition and give us that...
Online Going Offline – Visiting NISM in Crystal, Minnesota

Online Going Offline – Visiting NISM in Crystal, Minnesota

Have you experienced this phenomenon? This exciting, yet weird moment when you finally meet people in real-life that you have only seen online? Suddenly your brain must build a new reality because your online picture is supposed to translate into a real offline...

3 Steps to Identifying a Successful Target Market

For any business, whether small or large, once you have decided on your product or service, often the next step is deciding who you are going to sell too. Many businesses, however, don’t take the time to break down their target market successfully. This can be...

Choosing the Right Platform for Your Business?

Around 1.7 billion people globally have active social media accounts, which is over 60 percent of the global population with access to the Internet. (While the global population is around 8 billion, less than half that has consistent Internet access.) Social media...