Skol Marketing is the First Agency in Minnesota to be Certified by the National Institute for Social Media

When asked how Social Media Strategist certification through the National Institute for Social Media has helped his social media team, Ben Theis stated, “I think it really has done what I wanted it to do, and helps us stand out from the competition and give us that...
Online Going Offline – Visiting NISM in Crystal, Minnesota

Online Going Offline – Visiting NISM in Crystal, Minnesota

Have you experienced this phenomenon? This exciting, yet weird moment when you finally meet people in real-life that you have only seen online? Suddenly your brain must build a new reality because your online picture is supposed to translate into a real offline...

3 Steps to Identifying a Successful Target Market

For any business, whether small or large, once you have decided on your product or service, often the next step is deciding who you are going to sell too. Many businesses, however, don’t take the time to break down their target market successfully. This can be...

Choosing the Right Platform for Your Business?

Around 1.7 billion people globally have active social media accounts, which is over 60 percent of the global population with access to the Internet. (While the global population is around 8 billion, less than half that has consistent Internet access.) Social media...

Learning from 2016 and Adjusting to 2017

Ways 2017 is Going to be a Big year for Social Media 2016 was a year of transformation for social media and the ways that people approach it. Social media has become a way of life for many people, and 2017 is going to be the big push to bring interactive experiences...