INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Content marketing has matured and I’ve committed to learning more about it this summer. We’ve passed the phase of sharing brand generated content and developed to a model that is focused on data and analytics. As the backbone of a digital strategy, data puts the...
One of the things I find so fascinating about the Social Media Marketing space is that it demands that I keep on learning. There is always a new feature to test, another conference to book or another online course to invest in. Countless opportunities I get to learn,...
Ahhh, summertime in academia. A chance to step back, soak up some sun and work! That’s right, not all professors get the entire summer off. Hopefully we will get to relax just a little bit and find time to plan for our classes that start in September. This Fall The...
When asked how Social Media Strategist certification through the National Institute for Social Media has helped his social media team, Ben Theis stated, “I think it really has done what I wanted it to do, and helps us stand out from the competition and give us that...
