Brand Ambassador? Influencer? Who’s Best Qualified to Spread the Word about Your Brand

Brand Ambassador? Influencer? Who’s Best Qualified to Spread the Word about Your Brand

Photo by Jarritos Mexican Soda Are you starting a business—or trying to grow one—and feeling stalled? It may be time to connect with someone who could be a brand ambassador—or several ambassadors, if you believe in the old saying, “the more the merrier.” Before you...
The Evolution of Influencer Marketing

The Evolution of Influencer Marketing

Photo by Ivan Samkov Influencer marketing no longer simply refers to celebrity endorsements, it has evolved past that and now includes numerous collaborations with social media influencers, to leverage the different kinds of audiences across various platforms....
Are Paid Influencers Right for Your Social Strategy?

Are Paid Influencers Right for Your Social Strategy?

Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand’s products or services. Influencers can sway their...
7 Things to Consider Before Collaborating with a Social Media Influencer

7 Things to Consider Before Collaborating with a Social Media Influencer

The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block usage is expanding. Banner blindness persists. And just about every commercial out there isn’t connecting...
Influencer Marketing Trends You Should Keep an Eye On

Influencer Marketing Trends You Should Keep an Eye On

Business vector created by slidesgo  Research shows that more than 30% of marketers find influencer marketing effective in reaching target audiences and enhancing a brand’s reputation. Those are two of the major reasons why influencer marketing is such a widely used...