As we finish up another year in social media, the different trend posts are starting to roll out. There’s a lot of attention as 2020 dawns on ByteDance, the owner of TikTok, for numerous reasons. They’re testing a Spotify rival called Resso in Indonesia, for example,...
A Chief Executive Officer (CEO) is a digital brand. The online presence they build for themselves, the connections they make, and the content they share all have a direct impact on public perception of their company. This, in turn, influences the corporate brand –...
Because of its sheer reach, most companies believe that they should focus their social marketing, promotion and advertising efforts on Facebook, first and foremost. It is important to first understand your customer and choose your platform appropriately. For example,...
Photo by Gavin Whitner Social listening programs offer many benefits beyond reputation monitoring – it opens up a world of unstructured, online conversations that give brands new avenues for marketing in a way that is personal and effective. It also provides valuable...
Why is social media important to you and your life? For starters, it’s an opportunity to connect with others. When we think of social media platforms as merely other communication channels or tools, the stigma of these unknown sharing methods is removed from our fears...
