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Image Source: Katy Spencer Johnson The great outdoors. A stressed-out social media strategist. One box with a lock. Thus began my 96 hour social media…
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There has, most likely been a point in your life where you have either asked for or have been asked to give a recommendation. In…
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Get to know Social Media Strategist, Katy Spencer Johnson! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are…
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Your LinkedIn profile represents your personal brand. It is your personal story, a resume, and your personality, all combined into a compact social media format.…
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LinkedIn’s response to the success of Facebook Events is off to a strong start. Adding events to LinkedIn allows the marketing strategies for businesses to…
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Vanity metrics…we’ve heard so much about them, and the good news is that a lot of recent buzz suggests that marketers are understanding the value…
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Digital marketing is a type of marketing that uses the internet and other digital technologies to reach out to a targeted audience, with the intention…
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As a social media marketing strategist, writing your goals is the foundation for ensuring that your strategic plan remains on track and is flexible enough…
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Business vector created by slidesgo Research shows that more than 30% of marketers find influencer marketing effective in reaching target audiences and enhancing a brand’s…
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Over the past decade, social media has grown from an entertaining diversion with some business applications to one of the core elements of not only…
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