Image Source: Katy Spencer Johnson The great outdoors. A stressed-out social media strategist. One box with a lock. Thus began my 96 hour social media break. After four years of being “on” as a full-time social media manager. I reached a moment of clarity: I needed...
In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click of a computer mouse while bait referred to something that lures in online users like a worm might lure in a giant...
Get to know Social Media Strategist, Katy Spencer Johnson! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their...
These current times are truly unprecedented. All across the globe, we are witnessing massive shifts in our daily lives as countries and states close their borders and individuals are told to stay indoors following mandated shelter-in-place protocol. All these...
In today’s digital marketing landscape, how do you stand out among the noise and ensure that your brand receives the desired number of clicks or conversion rates for your business? Recently, Jake Atwood CEO and founder of BuzzBuilder, an email engagement platform, sat...
