Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win

Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win

Featured image by Mizuno K Picture this: your product gets casually mentioned by a mega-influencer. Suddenly, your brand is trending, your social mentions are exploding, and your product searches are skyrocketing. Every marketer dreams of this moment. But when...
Is Your Content Appealing? Don’t Forget Strategic, Tailored, and Targeted Content

Is Your Content Appealing? Don’t Forget Strategic, Tailored, and Targeted Content

Photo by airfocus In the giant realm of social media, every brand and content creator is vying for attention. When someone new visits your profile, you have a small amount of time to impress and show them value before they either follow or click off. Making an impact...