Five-Star Strategies: The Art of the Customer Review

Five-Star Strategies: The Art of the Customer Review

In 2019, I wrote a blog post for the National Institute for Social Media about How to Write a Meaningful Review Quickly, but in honor of National Leave a Review Day, we’re going to take a deeper look at reviews – why they should be part of your strategic plan and what...
How Messenger Can Boost Your Business and Customer Relationships

How Messenger Can Boost Your Business and Customer Relationships

When I was invited to work for the largest vacation rental online marketplace company, I joined forces with one of the most dynamic customer support teams of my career. The job came with the daily responsibility to uphold the company’s mission to provide...
Crisis Communication Best Practices

Crisis Communication Best Practices

Time-sensitive. Not planned. Stressful. These are a few words that come to mind when I hear the term “crisis communications.” No matter what type of organization you work for or even if you own your own business, chances are you’ve experienced a time-sensitive,...