Featured image by Mikael Blomkvist via Pexels Personalizing the customer journey will provide a more aligned sales process as they navigate your sales funnel and go deeper into your world. The customer data you get from their behavior reveals hidden insights about...
In 2019, I wrote a blog post for the National Institute for Social Media about How to Write a Meaningful Review Quickly, but in honor of National Leave a Review Day, we’re going to take a deeper look at reviews – why they should be part of your strategic plan and what...
When I was invited to work for the largest vacation rental online marketplace company, I joined forces with one of the most dynamic customer support teams of my career. The job came with the daily responsibility to uphold the company’s mission to provide...
Time-sensitive. Not planned. Stressful. These are a few words that come to mind when I hear the term “crisis communications.” No matter what type of organization you work for or even if you own your own business, chances are you’ve experienced a time-sensitive,...
