Embrace User Generated Content and Hit the Sweet Spot Between the Customer and the Brand

Embrace User Generated Content and Hit the Sweet Spot Between the Customer and the Brand

Content marketing has matured and I’ve committed to learning more about it this summer.  We’ve passed the phase of sharing brand generated content and developed to a model that is focused on data and analytics. As the backbone of a digital strategy, data puts the...
Family Picnics, Sun, and Learning?

Family Picnics, Sun, and Learning?

Oh, sweet summer. Where I live in Minnesota, it’s finally arrived after a miserably long snow-filled winter. All I want to do is get outside and soak up the sun….and learn. Summer is a pretty ideal time to immerse yourself in a new learning opportunity. If that feels...
Getting More from My Summer Conference Schedule

Getting More from My Summer Conference Schedule

Industry conferences happen all year long and provide us with the opportunity to network with others, learn new techniques, and get reenergized to do the work we are called to do. What I find is that I am often so focused on “wrapping things up” in the office before I...
Digging Deep: A Summer of Continuing Education

Digging Deep: A Summer of Continuing Education

Certified Social Media Strategists (SMS) are required to complete 20 hours of continuing education every 2 years to maintain their cert, so we asked members of our community…what are you doing this summer to keep your skills fresh? Join us the month of June and hear...
Thank You Educators

Thank You Educators

It is Teacher Appreciation Week and at the National Institute for Social Media (NISM) we are so grateful for our amazing educators. Teaching can often be a thankless job, but our educators continue to show up, share their knowledge and expertise, and challenge...