Meet and Greet: Leslie Constans

Meet and Greet: Leslie Constans

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Brands Just Want to Have Fun

Brands Just Want to Have Fun

I can only hope that upon reading the title of this blog you heard Cyndi Lauper crooning the undeniable jam that is “Girl’s Just Want To Have Fun.” But these crazy antics shouldn’t only apply to the hair-teased women of the 80s — the idea of letting loose and acting...
Improve your LinkedIn’s Curb Appeal

Improve your LinkedIn’s Curb Appeal

As a college student nearing graduation, the prominence of LinkedIn’s connection opportunities have not been lost on me. Like everyone else, I know that a solid LinkedIn profile is more important than ever to job seekers and hiring managers. But with more than half a...
4 Ways to a Wow Factor on Instagram

4 Ways to a Wow Factor on Instagram

Recently, Facebook has taken more steps toward prioritizing meaningful interactions between friends and family and less on brand content, allowing Instagram to step in as “the new home for brands.” This means it is more important than ever for Instagram marketers to...
Can You Teach an Experienced Marketer New Tricks?

Can You Teach an Experienced Marketer New Tricks?

We asked recently certified Social Media Strategist Patricia Diaz why, as an experienced marketer, she decided to pursue certification through NISM. Here’s what she had to say! Employees across the U.S. work under the assumption that learning is done on the job...