All of Those Stories

All of Those Stories

On the morning of November 17, I opened Twitter to find the video announcement that Fleets were live.  Twitter introduced it as, “That thing you didn’t Tweet but got so close but then were like nah.” The Twitter handles I follow either bemoaned or embraced the...

Social Media and Customer Engagement

Social Media and Customer Engagement

You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...

7 Things to Consider Before Collaborating with a Social Media Influencer

7 Things to Consider Before Collaborating with a Social Media Influencer

The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block usage is expanding. Banner blindness persists. And just about every commercial out there isn’t connecting...

2020: The Year of ‘Cancel Culture’

2020: The Year of ‘Cancel Culture’

I think most people can agree that 2020 has been rough. So is it really surprising that the topic of today’s blog post took shape and flourished in the uncertain, alarming, messy, and disappointing hodgepodge that is 2020? I think not.  ‘Cancel Culture’ or “callout...

Going live in 3, 2, 1 – Dos and Don’ts of YouTube Live

Going live in 3, 2, 1 – Dos and Don’ts of YouTube Live

Solving challenges and finding good solutions is part of my everyday work as a coach and consultant. How many challenges the new situation in a pandemic would bring I did not anticipate. With a positive shift in perspective however, these challenges became...