More Than Just Fireworks

More Than Just Fireworks

It’s no question that when it comes to Independence Day, Americans tend to go all out. According to this infographic, it is expected hungry barbecuers across the U.S. will spend $6.8 billion on July 4th food. It also comes as no surprise that more than 16,000...
Meet and Greet: Leslie Constans

Meet and Greet: Leslie Constans

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Brands Just Want to Have Fun

Brands Just Want to Have Fun

I can only hope that upon reading the title of this blog you heard Cyndi Lauper crooning the undeniable jam that is “Girl’s Just Want To Have Fun.” But these crazy antics shouldn’t only apply to the hair-teased women of the 80s — the idea of letting loose and acting...
A Journalist’s Approach to Instagram

A Journalist’s Approach to Instagram

A sports writer gets to a local hockey arena a couple hours early, leaving plenty of time to set up in a spot with his or her laptop and to prepare for the game. With the stillness of the arena except for maybe a few workers, the reporter snaps a photo from the top of...
Improve your LinkedIn’s Curb Appeal

Improve your LinkedIn’s Curb Appeal

As a college student nearing graduation, the prominence of LinkedIn’s connection opportunities have not been lost on me. Like everyone else, I know that a solid LinkedIn profile is more important than ever to job seekers and hiring managers. But with more than half a...