3 Ways To Create More Authentic and Meaningful Social Media Posts

3 Ways To Create More Authentic and Meaningful Social Media Posts

It’s difficult to imagine a business without a solid social media strategy. Social media is such an important part of the digital marketing sector that some companies rely on it far more than traditional advertising methods.  However, it’s not enough to put together a...
Twitter Lists and Your Social Strategy

Twitter Lists and Your Social Strategy

Twitter lists are a very helpful organizational tool which allows you to filter accounts by the categories that you’ve assigned them to. For example, if I have connected with individuals that I know value education, I can add them to a list labeled: Education....
Relationship Building 101

Relationship Building 101

If you’ve been reading my previous blog entries or we’ve met in person, you know that I am a self-described “people person.” I love meeting new people and learning more about who they are and why they do what they do. Their story matters to me....
For the Love of Social Media

For the Love of Social Media

We LOVE to share. Maybe not our favorite box of chocolates, but we definitely have a thing for telling and showing the online world about our daily lives. Yes, there are instances of oversharing and unnecessary comments; that is a topic for another day. Our need to...
Building Human Connection through Social Media

Building Human Connection through Social Media

A few weeks ago, I was trying to line up a time to visit one of my best friends from college. She ended up calling me on the phone to discuss specifics and while we were talking, I thought about the last time we talked on the phone. I can’t even remember when we did....