The Blueprint for Successful Social Media Projects

The Blueprint for Successful Social Media Projects

Featured image by RF._.studio _ Running a social media campaign might sound simple: create some content, schedule a few posts, check the analytics, and you’re done, right? Not quite. Behind every successful campaign is a solid plan, a clear process, and a team that...
Get Social at Work

Get Social at Work

Social technology use in the workplace often includes goals of enhancing productivity, influencing efficient collaboration and fostering a rich environment of communication.  According to recent research by McKinsey & Company, 72% of all companies use social...
Building Alliances with Strategic Social Media Partners

Building Alliances with Strategic Social Media Partners

The adage, it’s easier to accomplish more with others certainly holds true across business, especially in social media campaign planning and implementation.  The social media professional is working alone or as part of a larger internal team to craft messages about...