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Marketing Don’ts & Why They (unfortunately) Work

Marketing Don’ts & Why They (unfortunately) Work

by Amy Jauman | Jun 20, 2017 | EduSocial Blog, Strategy, Uncategorized

As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others? Where’s the fine line between provocative and offensive content? How do you tell someone they should check out your product – because...
Why don’t bloggers use APA citations?

Why don’t bloggers use APA citations?

by Amy Jauman | May 30, 2017 | EduSocial Blog, Strategy, Uncategorized

Recently, I was explaining how bloggers reference sources and was asked, “If acknowledging the original contributor is important, why don’t bloggers use citations like we all had to do in high school and college?” That’s a good question, isn’t it? When blogging was...

Inside Out: Consulting Tips from Roberto Blake

by Amy Jauman | Mar 16, 2017 | EduSocial Blog, Strategy, Uncategorized

In February of 2017, we had the pleasure of sitting down with YouTube expert Roberto Blake to talk about the then hot topic of PewDiePie’s separation from Disney and Google. As we talked, Blake shared amazing insight into how he connects with the clients he supports....

The Business of YouTube: An Interview with Roberto Blake

by Amy Jauman | Mar 8, 2017 | EduSocial Blog, Strategy, Tools

When YouTube’s biggest star gets dropped by not one, but two, major affiliates, social media strategists around the world are wondering what this means for us – our brands, our videos, and the freedom we’re afforded on social media platforms.

Thinking Outside the Classroom: Using Social Media Platforms to Engage Students

by Amy Jauman | Mar 3, 2017 | EduSocial Blog, Instructors, Tools

Registration is open for The Social Classroom! The course begins March 13th and runs for two weeks – a great opportunity to experience social media as a classroom tool first-hand while learning techniques you can use in your own environment. A teacher’s competition...
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