10 Tips to Optimize Your Google Ads Campaign in the First Month

10 Tips to Optimize Your Google Ads Campaign in the First Month

   Nowadays, with the market overloaded with a myriad of products and services, it is becoming harder to create efficient promoting campaigns. We are talking about the campaigns that manage to get the potential customers’ attention and make your product more...
Skittles in the Rain: Social Listening Offers Unique ROI Opportunity

Skittles in the Rain: Social Listening Offers Unique ROI Opportunity

If a brand is going to spend advertising dollars, no matter how insignificant it may be to the overall advertising budget, isn’t it important to monitor? This case study highlights how one brand missed a potential opportunity by not engaging in an organically driven...
Social Wayfinding: Navigate the noise

Social Wayfinding: Navigate the noise

Imagine you are sailing on a vast ocean. You have all the tools to get to your destination, sail, maps, and GPS, but how well you use the tools will determine how fast you get there.  And let’s be honest, you want to get there faster. Because the sooner you get to...