Compliance & Governance – Assessment Based Certificate


This course was developed based on one of the six content domains of social media strategy. Social media professionals will develop skills associated with governance and compliance, including:
  • discussing critical concepts such as intellectual property, trade secrets, and other forms of protection for creative works.
  • utilizing the resources available through the Federal Trade Commission to answer questions and make important decisions about acting ethically within the marketing space.
  • creating and updating a social media policy.

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Social media is a critical part of business strategy, communication, and brand building. With the ever-evolving nature of social media platforms, FTC guidelines, and intellectual property laws, ensuring governance and compliance has become a critical aspect for organizations. This fully online course is designed to empower professionals with the knowledge and skills needed to navigate the complex and dynamic world of social media while working within a thoughtfully designed social media policy.
Topics covered in the course include:
  • the desired skills, job requirements, and careers in social media that have connections to compliance and governance.
  • key terms and concepts like intellectual property, waivers, trade secrets, and terms of service.
  • how Creative Commons supports creative rights and should be used by marketing professionals.
  • the role of the Federal Trade Commission (FTC) and what marketers need to know and understand.
  • creating and maintaining a social media policy.
The Compliance and Governance Assessment Based Certificate Course is designed for social media professionals who want to expand their knowledge of compliance and governance as it relates to social media strategy. 
This online, self-paced course can be completed in 4 hours and includes the following:
  • An electronic version of the NISM Governance and Compliance book
  • A lecture series comprised of six modules, covering the key considerations for governance and compliance in social media work
  • Exercises and applied learning opportunities for each module
  • Additional resources for independent expanded learning opportunities
  • An exam to test knowledge and a certificate of completion at the end of the course
NISM-Certified SMS professionals can earn 5 CEUs with the successful completion of this certificate.


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