Changing of the Seasons

by Amy Berger | Sep 10, 2019 | Strategy, Uncategorized | 0 comments

As I drove to Duluth over the holiday weekend, I found myself wondering where the summer went. I started lamenting over the fact that I didn’t spend nearly as much time outdoors as I had envisioned, while at the same time, feeling a little excited by the promise of a new season. Things like the annual apple orchard trip with my nephews, watching the Minnesota Vikings on Sunday afternoons, and my hands around a warm mug of tea while curled up in my favorite chair reading a good book. There’s just something about fall that makes me excited, hopeful and calm, all at the same time.

So, what does the changing of the seasons have to do with social media? Well, a new season means you can start fresh with your organization’s social media strategic plan. Or maybe you’ve got the back-to-school itch and want to sign up for one of our classes here at NISM.

How do you utilize the changing of the seasons for your benefit? Check out 3 tips below:

1) Back-to-school promotions: Take advantage of the back-to-school vibe that’s all over social media and traditional media. Include a back-to-school graphic like a school bus, books or anything to do with learning. Or come up with a catchy slogan that relates to this theme. I recently received a yoga promotional email from a new studio I visited. The promotion was billed as a fall, back-to-school package that I could purchase this month, but the cool thing is that I don’t have to use all of the classes until the end of the year. Now that’s smart marketing.

2) Revamp your social media strategy: I mentioned this earlier, but a change in seasons gives you the opportunity to have a clean slate. Maybe your summer marketing strategy didn’t go so well and you’re looking to make a fresh start with an awesome fall promo. Or maybe your summer promos went really well and you’re looking to capitalize on that momentum. Gather your team and talk through where you’re at, where you’d like to be and how you’re going to get there. I promise it’s worth your time.

3) Holidays: I am one of those people who hates seeing Christmas stuff in October, but the reality is that the holidays will be here before you know it. It’s never too early to think about your holiday social media strategy. Examine previous campaigns. Research upcoming trends. Map out your holiday calendars now.

And there you go. We’d love to hear how the changing of seasons has impacted your social media strategy. And, be sure to also share your favorite thing about the fall season.

Author: Amy Berger

Amy Berger is a corporate communications writer based in Minnesota. Previously, she spent over ten years working for state and federal government and brings a unique perspective of how best to utilize communication methods. She’s a big believer in evaluating communications strategies on a regular basis and finding new ways to deliver information. Amy has a Bachelor of Arts in Political Science from Gustavus Adophus College and a Master’s in Business Administration from the College of Saint Scholastica.