How to Set Your Social Advertising Budget

How to Set Your Social Advertising Budget

When creating social media advertising campaigns for a client, the top and often first question I receive is how much should be invested. The answer should never be the same for anyone. However, the way to an answer is similar. Just like in any situation where you are...
Make the Most of ‘National Day of’ Content

Make the Most of ‘National Day of’ Content

On this day (8.30.22) it is National Beach Day, National Grief Awareness Day, and National Toasted Marshmallow Day. In addition, August is National Dog Month, Black Business Month, International Peace Month and about twenty other things. Wow! Who knew there were so...
Strengthening Your Social Media Presence with Infographics

Strengthening Your Social Media Presence with Infographics

When it comes to social media, visual content and bite-sized information are quickly becoming the preferred method for customers and users alike. In today’s fast-paced, quick-scrolling world, your company’s information needs to stand out in any way it can,...
Social Retail: COVID-19 Changed How We Buy

Social Retail: COVID-19 Changed How We Buy

Consumer behavior has undoubtedly shifted to the use of digital tools in the last few years due to the COVID-19 pandemic. If you are like me, and you check out your list of purchases on your Target or Amazon app, there’s an upward trend in purchases. You’ve likely...
Instagram Reels: Trendy and Targeted!

Instagram Reels: Trendy and Targeted!

Last month, we broke down why Instagram Reels are so successful for reach and how to get started making them. If you haven’t read that blog post, we suggest you start there!  Now, we’re diving into the fun side of IG Reels. From finding inspiration, to hopping on...