Image Source Building a website and creating social media profiles have both become prerequisites for establishing a successful online brand. However, considering the amount of competition today in most industry markets, taking these basic steps is rarely enough to...
Image source When creating captivating content to grow your fan and follower base using social media, did you know that one of the most effective tools to use for your company is SMO, or Social Media Optimization? SMO allows brands to track, evaluate, and modify...
As social media creators, borrowing content is a big part of the game. Looking back on the work I’ve created, some of it is completely organic. However, a large part of my content uses borrowed media to some extent. From photos to videos to music and more, I’ve had a...
Ad campaigns can influence a consumer’s perception of a brand. Most marketers make the mistake of trying to create an ad campaign that is focused on how the ad campaign can benefit the brand. Although this should be a component in your idea generation, it isn’t the...
Photo Source In today’s digital world, building a career, gathering knowledge, and growing professionally has never been easier–and more exciting. Since the arrival of Generative Artificial Intelligence (AI) in 2022, we’ve seen a shift in how industries operate,...
I’ve searched far and wide for a magical button that will place my content squarely on top of my audiences’ timelines and say “Hey, don’t look over there! Look at me!” Sigh. If only it were that easy. Finding a target audience is one thing. Getting that audience to...
