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Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers

Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers

by Chris Bretschger | Oct 7, 2025 | Community, Community Management, EduSocial Blog, Strategy, Tools

Photo by Samsung Memory US Today’s customers have a lot of decisions to make when deciding which businesses to engage with. They’re constantly inundated with pop-up advertisements and influencer videos eager to direct them to new products and services. Because of...
Social Listening: The Secret Weapon Every Social Media Marketer Needs

Social Listening: The Secret Weapon Every Social Media Marketer Needs

by Liliana Marquez | Sep 30, 2025 | Community Management, EduSocial Blog, Strategy, Tools

Photo by Anastasiya Badun As scary as it might sound, it is likely that there are numerous people talking about your brand each day. Whether it be good, bad, or sharing an experience, conversations are still happening across platforms. Naturally, it makes you want to...
Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch

Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch

by Kassity Lee | Sep 25, 2025 | Career, Community, Self-help, EduSocial Blog, Press and Media, Strategy, Tools

Photo by S O C I A L . C U T  Whether you’re a marketer looking to up your content game, a small business trying to reach a new audience, or a social media professional on the hunt for the next big trend, TikTok is the platform for you. But with how fast TikTok moves,...
Bluesky – A Channel Worth Exploring

Bluesky – A Channel Worth Exploring

by Gordon Dymowski | Sep 18, 2025 | Career, Community, Community Management, Strategy, Tools

Featured image by fauxels Social media professionals face the challenge of staying up-to-date with new and emerging channels as part of their ongoing education. Many new channels emerge that either fail to secure adequate funding or fail to gain significant traction...
The Role of Social Media in Driving ROI for Branded Merchandise

The Role of Social Media in Driving ROI for Branded Merchandise

by Howie Turkenkopf | Sep 16, 2025 | Community Management, Strategy, Tools

Featured image by MART PRODUCTION Social media has become an indispensable tool for businesses looking to maximize the return on investment (ROI) of their branded merchandise. Branded merchandise—sometimes called promotional products—includes tangible items such as...
Using LinkedIn Like It’s 2015? Let’s Fix That

Using LinkedIn Like It’s 2015? Let’s Fix That

by Cassandra Hultgren | Sep 11, 2025 | Career, Self-help, EduSocial Blog, Strategy, Tools

Photo by LinkedIn Sales Solutions Before college, I never imagined my professional life would include a social media profile. But after my first semester, the search for a summer job began. Enter: LinkedIn.  While my original intent was to use it for job hunting, I...
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