8 Steps to Create Accessible Instagram Posts

8 Steps to Create Accessible Instagram Posts

People visit Instagram, the fourth largest social media platform, to connect, explore, and find inspiration in the world around them. Still, over a billion people worldwide have disabilities and they may face difficulties when interacting with content if posts are not...
How a Market Map Can Elevate Your Business Strategy

How a Market Map Can Elevate Your Business Strategy

Photo by Karolina Kaboompics Arguably the most important aspect of marketing is finding out who to target. You can have an amazing online presence but if it is with the wrong segment of people, it will not perform as well and will not result in sales for your company....
Artificial Authors: The Role of AI in Creativity

Artificial Authors: The Role of AI in Creativity

Photo by Solen Feyissa Writers, teachers, and marketers have been following the evolution of creative AI closely. In writing groups, you’ll hear that it’s producing poor quality content and yet still limiting or eliminating writing jobs. In education, the AI...
Brand Ambassador? Influencer? Who’s Best Qualified to Spread the Word about Your Brand

Brand Ambassador? Influencer? Who’s Best Qualified to Spread the Word about Your Brand

Photo by Jarritos Mexican Soda Are you starting a business—or trying to grow one—and feeling stalled? It may be time to connect with someone who could be a brand ambassador—or several ambassadors, if you believe in the old saying, “the more the merrier.” Before you...
3 Essential Mobile Apps For Social Media Marketing

3 Essential Mobile Apps For Social Media Marketing

Navigating social media can be a complicated task. It’s time-consuming, complex, and easy to get wrong. Too often, brands misunderstand the power of social media, leading to unpredictable and costly mistakes. They may under-utilize their platforms or overextend...