Image Source Building a website and creating social media profiles have both become prerequisites for establishing a successful online brand. However, considering the amount of competition today in most industry markets, taking these basic steps is rarely enough to...
Image Source If you spend just one day on social media, you’ll likely see just how fast everything moves. Trends come and go in the blink of an eye, and opinions form and evolve rapidly. This can cause headaches for Social Media Strategists — how can I plan my...
How often do you see negative comments online? It’s everywhere you look, from your favorite YouTubers’ comment section to your favorite music artist’s Instagram. With its animosity factor, the internet serves as a breeding ground for trolls. You don’t know...
Image source When creating captivating content to grow your fan and follower base using social media, did you know that one of the most effective tools to use for your company is SMO, or Social Media Optimization? SMO allows brands to track, evaluate, and modify...
Ever had a tip given to you about social media marketing that you thought would work perfectly, but in reality, didn’t work as you planned? It happens more often than you might think. Here are 4 popular social media marketing tips that just don’t work. 1. There...
As social media creators, borrowing content is a big part of the game. Looking back on the work I’ve created, some of it is completely organic. However, a large part of my content uses borrowed media to some extent. From photos to videos to music and more, I’ve had a...
