When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
Featured image by Ivan Samkov As professionals prepare for the workforce and progress through their careers, they’re often taught the importance of traditional résumés and cover letters for making a first impression. But as the business world continues to move on from...
Featured Image by FreePik As social media professionals, we’re tasked with staying ahead of a constantly evolving landscape — not just in platforms, but in how audiences consume and engage with content. One of the fastest-moving frontiers? AI-powered video...
Featured Image by Asoje Emprende Nonprofit marketers often face a unique challenge. Not only do they have to work within a budget like other marketers, but they also often have to work within a smaller-than-average budget because their organization isn’t just about...
Photo by Dan Nelson Do you own a website or social media account for your company? When’s the last time you checked to see if your login credentials were on the dark web, waiting for hackers to take full advantage of them? Did you know that “99% of all cyber attacks...
Photo by Anna Nekrashevich Getting your brand seen by more people is an important goal to have. After all, the more exposure your business has, the more likely you are to bring in new leads and convert new business. But deciding how to make this happen isn’t always...
