Building or Paying for Web Traffic –  Which Should You Choose?

Building or Paying for Web Traffic –  Which Should You Choose?

Image Source Building a website and creating social media profiles have both become prerequisites for establishing a successful online brand. However, considering the amount of competition today in most industry markets, taking these basic steps is rarely enough to...
3 Powerful Steps in Utilizing Social Media to Land Your First Job

3 Powerful Steps in Utilizing Social Media to Land Your First Job

Photo By: Charles Deluvio You are fresh out of college, ready to enter the new and exciting job world but there is one issue: you don’t know where to begin. The job market can be a scary place, especially with no guidance. Getting started and finding your...
Navigating the Storm: Tips for Social Media Managers to Manage Election-Related Stress

Navigating the Storm: Tips for Social Media Managers to Manage Election-Related Stress

It’s safe to say that the fourth presidential election season with social media as part of the campaign strategy is the most contentious yet. From AI-generated content to the changes made on X after Elon Musk’s purchase of the platform to talk of political influence...
Why You Are Not Reaching Your Goals

Why You Are Not Reaching Your Goals

Photo By: Ronnie Overgoor No matter what industry you are a part of, to be successful you must be setting goals and achieving them. So why is it that nearly 90% of businesses fail to meet their strategic goals? With a large emphasis put on these goals at the beginning...
Crash Blossoms: The Risk of Headline Ambiguity

Crash Blossoms: The Risk of Headline Ambiguity

Photo by Yan Krukau If you heard someone talking about crash blossom, you may assume it’s a new band. Or perhaps the latest in organic gardening? Or maybe you’re like me and wouldn’t even have a guess, so you’d just look it up!  Here’s what you’d learn: A crash...
Preparing for (any) Certification Exam

Preparing for (any) Certification Exam

Certification exams are different from tests you take at the end of a class because they are intended to measure industry expertise, typically developed with experience in a specific field. That means certification exams typically assess the test-taker’s...