30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital presence. But even the most talented social media experts can struggle to find their footing without a proper...
Joseph Scalzo: My Experience as an NISM Intern

Joseph Scalzo: My Experience as an NISM Intern

Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...
How to Effectively Engage Your Diverse Online Community

How to Effectively Engage Your Diverse Online Community

Photo by: Alexander Suhorucov In a world where our online communities come from different backgrounds, experiences, and locations, it is paramount that social media community managers understand how to appropriately engage with varying audiences. To remain relevant as...
Leading the Charge: How You Can Build an Online Community From Scratch

Leading the Charge: How You Can Build an Online Community From Scratch

Photo Source If you want to improve your online engagement, growing a community is one of the best steps to take. Creating an online community can be fun and rewarding, but it also requires a lot of effort. While getting things off the ground is a challenge, stopping...
Building or Paying for Web Traffic –  Which Should You Choose?

Building or Paying for Web Traffic –  Which Should You Choose?

Image Source Building a website and creating social media profiles have both become prerequisites for establishing a successful online brand. However, considering the amount of competition today in most industry markets, taking these basic steps is rarely enough to...
3 Powerful Steps in Utilizing Social Media to Land Your First Job

3 Powerful Steps in Utilizing Social Media to Land Your First Job

Photo By: Charles Deluvio You are fresh out of college, ready to enter the new and exciting job world but there is one issue: you don’t know where to begin. The job market can be a scary place, especially with no guidance. Getting started and finding your...