Photo by Antoni Shkraba Studio How to Pick the Right Platform for Your Social Ads If there’s one question every marketer hears at some point, it’s this: “Where should I advertise?” I wish there were a one-size-fits-all answer—but the truth is, it’s not that simple....
(photo credit: Microsoft Stock Images) A brand is not just the content a company posts or the promises it promotes. It is also what customers perceive, what they share with others, and what they silently decide after scrolling past a few posts. Social media has become...
Featured image by MART PRODUCTION Influencer marketing is booming, expected to reach $33 billion globally. It’s a space where everyone from budding influencers to major brands is looking to cash in (and yes, NISM even offers a webinar on influencer marketing basics!)....
When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing. But...
Featured image by photoGraph What happens when you love data, are intrigued by AI, and have too much time on your hands? You test AI capabilities and pit ChatGPT against Claude to see what happens, of course! Here’s the background information: I provided a GA4 data...
Photo by Andrea Piacquadio With the use of social media and text messaging, many people live in a real-time updates world. Consumers can shop from social media platforms, make purchases, and receive text message updates without having to change platforms or devices....
